The Technique Brush
A truly innovative new toothbrush with a patented design helps you to brush your teeth in the right way. Designed with the user in mind, the toothbrushes in the ItBrush range help people to brush their teeth with the correct technique, resulting in more plaque removal in less time, prevention of oral ailments such as tooth abrasion, gingivitis and dental caries.

The Benefits of Using an Itbrush
Truly clean teeth - effortlessly
Brushing up-and-down means that your bristles are better positioned to clean between the teeth and along the gum-line, which reduces the need for dental floss and inter-dental brushes. Getting your teeth thoroughly clean is effortless with an itbrush because when you use the brush in the T-position, you use your large shoulder muscles – not your wrist.

Prevent tooth abrasion by brushing up-and-down
Tooth abrasion can arise from brushing the teeth too vigorously from side-to-side creating notches in the teeth near the gumline. When you brush your teeth with the toothbrush in the rotated position, you are able to prevent this from happening or minimize what damage has already been done.

Massage your gums
Brushing with a vertical motion means that you automatically massage your inner and outer gums more effectively. Moreover, the vertical motion better removes plaque and food particles along the gum-line, making gums cleaner and healthier.
Truly clean teeth that feels like you’ve had scaling done
Brushing up-and-down means that your bristles are better positioned to clean between the teeth and along the gum-line, which reduces the need for dental floss and inter-dental brushes.* Getting your teeth thoroughly clean is effortless with a Itbrush because when you use the brush in the T-position, you use your large shoulder muscles – not your wrist.
* Does not replace trips to the dentist or regular flossing

Brush with proper technique
We all learn how to clean our teeth from childhood, whether it’s at home, school or at our dentist. However, the truth is not many people brush their teeth with the recommended technique. Using a Itbrush is more than half the battle, because it’s made to be used in the right way.

Easy tongue-brushing
The shape of the Itbrush makes tongue-brushing a cinch – without the need to buy or use other tools.

Brush children’s teeth easily
The shape of the Itbrush makes brushing children’s teeth much easier. Furthermore, children are able to learn proper teeth-brushing habits from a young age.

A comfortable brushing motion
Just as you don’t hold your razor horizontally to your face when you shave, the up-and-down motion is much more comfortable than brushing from side-to-side with your arm perpendicular to your mouth. Especially recommended for children, the elderly or handicapped people who have less control or freedom of movement – the up-and-down movement uses the shoulder muscles, and is less wearing on your elbow and wrist.
Brush faster and save time
With a Itbrush, you use your shoulder muscles to brush vertically so not only does it clean teeth faster than an ordinary manual toothbrush, there is also less strain and wear on your wrists and elbows.
Replaceable Brush-heads
Itbrush brush-heads are replaceable, making it more cost-effective as well as being environmentally friendly by producing less waste.
Brushing with an up-and-down motion is recommended because:
- Tooth abrasion is caused by over-vigorous brushing with a horizontal motion.
- It’s more effective in cleaning between the teeth than brushing from side-to-side.
- It’s more effective in cleaning away debris from the gum-line.
- It automatically brushes and massages gums without worry of gum recession or damage.